Featured Highlights
Led the rebranding of CDC NSW bus depots.
Introduced electric mobility to Ecuador through strategic marketing.
Coordinated a School Safety program for CDC NSW.
About Me
Introduction
I am a dedicated professional with a strong background in communications, sustainability, and stakeholder engagement. My career is driven by a passion for innovation and creating meaningful social impact through my work.
Snapshot
- Location: Sydney, Australia
- Languages: Fluent in Spanish and English
- Skills: Strategic planning, crisis management, public relations, copywriting, and digital marketing
Portfolio
Marketing
CDC NSW
- Managed campaigns to increase take-up of on-demand services and public transport.
- Led rebranding across all NSW bus depots.
BYD Australia
- Developed the strategic market plan for electric mobility.
- Built and managed social media strategy to expand brand reach.
Condor Energy Ecuador
- Founded the brand, creating its identity, values, and digital marketing strategy.
Internal Communications
CDC NSW
- Planned and executed corporate engagement strategies, ensuring alignment across departments.
- Coordinated rebranding efforts with internal teams.
Holcim Ecuador
- Designed and executed internal communication plans to promote sustainability and diversity.
Crisis Management
CDC NSW
- Managed communications with Transport for NSW during critical events.
- Liaised with media and local authorities to handle crises effectively.
Holcim Ecuador
- Executed campaigns to eradicate child labour and promote diversity.
Brand Identity
Condor Energy Ecuador
- Developed the company’s branding and digital strategy from the ground up.
BYD Ecuador
- Promoted zero-emission vehicles and led B2B brand development projects.
Skills
Core Skills
A diverse set of abilities focused on communication and strategy.
- Marketing Strategy
- Crisis Communications
- Stakeholder Engagement
- Copywriting in Spanish and English
Tools
Software and platforms mastered for effective project management.
- Adobe Creative Suite
- Trello, Monday.com
Industry Expertise
Specialized knowledge in key modern industries.
- Sustainability and Renewable Energy
- Public Transport and Electric Mobility
Testimonials
“Maria’s ability to navigate complex stakeholder relationships is unmatched.”
“Her passion for sustainability shines through every project she leads.”
Contact
Contact Information
Email: marialuiscarrion@gmail.com
LinkedIn: LinkedIn Profile
Download CV: Download CV (PDF)